Organisations that generate good PR or publicity generally have one thing in common. The person representing the organisation in the media is inevitably well known as an expert in their field and relied upon for providing insightful, knowledgeable information about their area of expertise.
When assessing your PR strategy, a good place to start is by asking how your business gives you specific insight and expertise that may be valuable to others.
Once you are clear about your area of expertise in the market and how you can distinguish yourself from the pack, it’s time to start networking.
