Wednesday, August 11, 2010

But what to say?

What’s the hardest part about using Facebook, Twitter, and blogs to develop your brand and let people know what your business is doing?

The words. Writing words that people will want to read. Your blog, or your social media strategy, may have the coolest techno gadgetry and lots of fancy flash apps, but if your words are clunky, don't follow a linear path, and have poor grammar/spelling, you're wasting your time. And your readers time. 

Always double-check your work, and if possible, get someone (or pay someone) to check it for you. It will be worth it.