Readers of your email need to know who you are, where you are from, and more importantly, how they can get in contact with you if required.
Include your company logo as well. This is excellent branding and promotion. Avoid using your company email for personal expression. Leave off the inspirational quotes or funny pics. It is unprofessional and unnecessary. Save that for your personal email and social networks.
However, if your company has a trade show coming up, recently won an award, or was featured in a national publication, by all means promote that at the very end of your signature block.
Don't make people have to work hard for that sort of information. Putting down too much contact information is a better option than less.
Here's a good example of an email signature.
Bron McClain
Marketing Consultant
Conquest Marketing Pty Ltd
bron@conquestmarketing.com.au
www.conquestmarketing.com.au
PO Box 492 New Farm Qld 4005
(Conquest Marketing is proudly featured in Desktopmag, read the article here)
